In the past few months, what have you been experimenting with and learning from it, CEO at Valo Future Tiitta Vaulos?
I run a startup and experimentation is a key element in our product development, marketing, even our business model. Lately we have been conducting tests around our new business idea, Futurizer, which is a new kind of strategic design toolkit for businesses. The first Futurizer is a ready-to-use box full of consultative insights, tools and canvases for building a future-proof customer experience.
Experimenting in the B2B domain is often found challenging, especially so with a physical product. Add corona and a lock-down and you are at our starting point.
Learnings
My biggest learning in this case has been that never give yourself any excuses for not experimenting. You have to keep the feedback loop short during the whole journey whatever it takes. Do you find it difficult or at times close to impossible to involve the busy B2B clients? Well, get more creative, I tell myself.
We knew our target group well and would roleplay different personas in action during a short period when we failed to figure a way to involve real clients because of corona. It was a bit risky, perhaps not optimal, but it helped. And boy were these role characters demanding, often preferring different options!
When I think back, most of our most crucial findings rose already from our early interviews and several hand-drawn sketches on a corner of a notepad. Starting early is vital. So is keeping the experiments small enough. One of our quick early experiments was the right value proposition statement, basically only a list of words.
I would also stress the importance of a soft launch during which you still experiment with the wider concept, different use cases, marketing etc. We are on that learning curve for a long time.
Thank you Tiitta!
Small experiments and inspiration 